Could crowdfunding get your customers to pay to grow your business?

  by Guy Blaskey, Originally Published in May 2016 issue of Pet Product Marketing Crowdfunding is a huge phenomenon, with sites like Kickstarter; where you can get projects funded before they launch, or sites like Seedrs and Crowdcube; where you can sell your customers a stake in your business. These sites don’t offer a magic … Read more Could crowdfunding get your customers to pay to grow your business?

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Pooch & Mutt Packaging wins Pentaward

XOXX and Pooch & Mutt founder, Guy Blaskey, wins silver at the pentawards, one of the world’s most prestigious packaging design awards. Entrants to the Pentawards came from 52 countries and 5 continents, with over 1,600 participants. 12 judges from 10 countries, some of the most respected people in packaging design in the world, awarded … Read more Pooch & Mutt Packaging wins Pentaward

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Shoot with cameras not gun – ad idea for Canon

In the wake of Cecil the Lion being killed by an idiotic, American, ‘macho-seaking’, ‘hunter’ hashtags such as #cecil and #cecilthelion went crazy on instagram and twitter. Whilst I don’t think that it is right for brands to cash in on tragedies, sometimes they can use their voice and marketing power to spread a powerful message, … Read more Shoot with cameras not gun – ad idea for Canon

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