XOXX and Pooch & Mutt founder, Guy Blaskey, wins silver at the pentawards, one of the world’s most prestigious packaging design awards. Entrants to the Pentawards came from 52 countries and 5 continents, with over 1,600 participants. 12 judges from 10 countries, some of the most respected people in packaging design in the world, awarded … Read more Pooch & Mutt Packaging wins Pentaward
The talk ‘Finding your Gap in the Market’ was filmed at a night hosted by the FMCG accelerator programme, Cinnamon Bridge. XOXX’s Guy Blaskey was invited to present to the aspiring entrepreneur on what they can do to find a gap in the market for their brand or products.
Munkle is a range of premium, fun, beach shorts for guys and kids, which aims to bring fun and excitement to a pretty dull category. XOXX worked with Munkle to develop their logo and brand identity.
In the wake of Cecil the Lion being killed by an idiotic, American, ‘macho-seaking’, ‘hunter’ hashtags such as #cecil and #cecilthelion went crazy on instagram and twitter. Whilst I don’t think that it is right for brands to cash in on tragedies, sometimes they can use their voice and marketing power to spread a powerful message, … Read more Shoot with cameras not gun – ad idea for Canon
‘The Fortune of Marcus Demeter’ is a short gothic novel, written by XOXX under the pseudonym G.E. Blakesley. Read the extract below and buy the complete work on Amazon. The fortune of Marcus Demeter: A Short Gothic Novel As we approach the dawn of the 1900s I approach the twilight of my years. My life has … Read more The fortune of Marcus Demeter: A Short Gothic Novel
1. Act like a friend: Most social media, like Facebook and Twitter, were originally conceived as ways for friends to communicate. They have evolved now, but we should keep in mind why they were created and why people go on them. No one goes on there to find out about your latest widget or … Read more 4 Tips to Improve your Social Media Marketing
XOXX’s Guy Blaskey was asked by the Virgin Entrepreneur forum to contribute to an article about how to make your ideas work. The other Entrepreneurs included the founders of Oppo Ice Cream, Pip and Nut, The Hip Hop Chip Shop Proper Beans and more. To read the advice from Guy and the other entrepreneurs go … Read more Make Ideas Work
This article by Guy Blaskey was originally published by the London Evening Standard If we knew what products were going to be huge successes and which were going to be total flops before we spent money on them it would make business life a whole easier. It’s difficult to predict the future, but there are … Read more How you can find out is your product will be successful before spending (a lot) of money on it.
This article by Guy Blaskey was originally published on BusinessZone Dragons’ Den is reality for the people involved, but the situation is one that most of us won’t encounter on a regular basis. However there are key things entrepreneurs can learn to help in everyday business life. Here are two from the first episode in … Read more Dragons’ Den 2015 episode one review: ‘Involve me and I will understand’
This article was written by XOXX’s Guy Blaskey for the e-book “Going for Growth” published by Sage. You can get the complete book here Before we start to look at marketing for growth it makes sense to look at marketing in general, what is, why it exists and where it has come from. In ‘the … Read more Marketing for growth