K.I.S.S. or Keep It Simple Stupid was always drummed in to me in my time working in marketing and advertising agencies, along with well-known sayings like “Throw me one tennis ball and I will catch it, but throw me three and I will drop all three”.
by Guy Blaskey Originally published in PPM Judging by Matthew Syed’s book ‘Black Box Thinking’ and a lot of chatter in marketing circles it looks like failure is set to be the next big thing. And that’s a good thing. Syed spends a lot of his book comparing the medical industry (especially hospitals) with the … Read more Why it’s good to fail
by Guy Blaskey, Originally Published in May 2016 issue of Pet Product Marketing Crowdfunding is a huge phenomenon, with sites like Kickstarter; where you can get projects funded before they launch, or sites like Seedrs and Crowdcube; where you can sell your customers a stake in your business. These sites don’t offer a magic … Read more Could crowdfunding get your customers to pay to grow your business?
Today, thanks to www.merchantadventurersclub.co.uk I had the great pleasure and privilege to have breakfast with UK business legend Allan Leighton. Over the course of a few hours and some sausages and bacon, and in a select group of 16 people that included the founders of Innocent, Joseph & Joseph and Graze, I heard some fastic tips. … Read more Learning from Allan Leighton
XOXX and Pooch & Mutt founder, Guy Blaskey, wins silver at the pentawards, one of the world’s most prestigious packaging design awards. Entrants to the Pentawards came from 52 countries and 5 continents, with over 1,600 participants. 12 judges from 10 countries, some of the most respected people in packaging design in the world, awarded … Read more Pooch & Mutt Packaging wins Pentaward
The talk ‘Finding your Gap in the Market’ was filmed at a night hosted by the FMCG accelerator programme, Cinnamon Bridge. XOXX’s Guy Blaskey was invited to present to the aspiring entrepreneur on what they can do to find a gap in the market for their brand or products.
Munkle is a range of premium, fun, beach shorts for guys and kids, which aims to bring fun and excitement to a pretty dull category. XOXX worked with Munkle to develop their logo and brand identity.
In the wake of Cecil the Lion being killed by an idiotic, American, ‘macho-seaking’, ‘hunter’ hashtags such as #cecil and #cecilthelion went crazy on instagram and twitter. Whilst I don’t think that it is right for brands to cash in on tragedies, sometimes they can use their voice and marketing power to spread a powerful message, … Read more Shoot with cameras not gun – ad idea for Canon
‘The Fortune of Marcus Demeter’ is a short gothic novel, written by XOXX under the pseudonym G.E. Blakesley. Read the extract below and buy the complete work on Amazon. The fortune of Marcus Demeter: A Short Gothic Novel As we approach the dawn of the 1900s I approach the twilight of my years. My life has … Read more The fortune of Marcus Demeter: A Short Gothic Novel