by Guy Blaskey Originally published in PPM Judging by Matthew Syed’s book ‘Black Box Thinking’ and a lot of chatter in marketing circles it looks like failure is set to be the next big thing. And that’s a good thing. Syed spends a lot of his book comparing the medical industry (especially hospitals) with the … Read more Why it’s good to fail
by Guy Blaskey, Originally Published in May 2016 issue of Pet Product Marketing Crowdfunding is a huge phenomenon, with sites like Kickstarter; where you can get projects funded before they launch, or sites like Seedrs and Crowdcube; where you can sell your customers a stake in your business. These sites don’t offer a magic … Read more Could crowdfunding get your customers to pay to grow your business?
Today, thanks to www.merchantadventurersclub.co.uk I had the great pleasure and privilege to have breakfast with UK business legend Allan Leighton. Over the course of a few hours and some sausages and bacon, and in a select group of 16 people that included the founders of Innocent, Joseph & Joseph and Graze, I heard some fastic tips. … Read more Learning from Allan Leighton
XOXX and Pooch & Mutt founder, Guy Blaskey, wins silver at the pentawards, one of the world’s most prestigious packaging design awards. Entrants to the Pentawards came from 52 countries and 5 continents, with over 1,600 participants. 12 judges from 10 countries, some of the most respected people in packaging design in the world, awarded … Read more Pooch & Mutt Packaging wins Pentaward
The talk ‘Finding your Gap in the Market’ was filmed at a night hosted by the FMCG accelerator programme, Cinnamon Bridge. XOXX’s Guy Blaskey was invited to present to the aspiring entrepreneur on what they can do to find a gap in the market for their brand or products.
Munkle is a range of premium, fun, beach shorts for guys and kids, which aims to bring fun and excitement to a pretty dull category. XOXX worked with Munkle to develop their logo and brand identity.
In the wake of Cecil the Lion being killed by an idiotic, American, ‘macho-seaking’, ‘hunter’ hashtags such as #cecil and #cecilthelion went crazy on instagram and twitter. Whilst I don’t think that it is right for brands to cash in on tragedies, sometimes they can use their voice and marketing power to spread a powerful message, … Read more Shoot with cameras not gun – ad idea for Canon
‘The Fortune of Marcus Demeter’ is a short gothic novel, written by XOXX under the pseudonym G.E. Blakesley. Read the extract below and buy the complete work on Amazon. The fortune of Marcus Demeter: A Short Gothic Novel As we approach the dawn of the 1900s I approach the twilight of my years. My life has … Read more The fortune of Marcus Demeter: A Short Gothic Novel
1. Act like a friend: Most social media, like Facebook and Twitter, were originally conceived as ways for friends to communicate. They have evolved now, but we should keep in mind why they were created and why people go on them. No one goes on there to find out about your latest widget or … Read more 4 Tips to Improve your Social Media Marketing