"There is one thing stronger than all the armies in the world, and that is an idea whose time has come." Victor Hugo

Should you stock less to sell more?

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This article by XOXX’s Guy Blaskey was originally published in Pet Product Marketing.

What to stock is one of the most important decisions that any store makes and offering customers as much choice as you can is the general approach, but it may be wrong.

The psychologist Barry Scwartz wrote a book called “The Paradox of Choice” explaining why more choice is not always a good thing… he even argues that it is potentially responsible for increased depression and suicide rates, but we won’t go into that here.

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The ‘Space Pen’ approach to problem solving

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This article by XOXX’x Guy Blaskey was originally published in the October edition of PBW News.

We all know about the ‘space race’ of the 1960s, where the two world Superpowers, the USA and the USSR battled it out to conquer space. The USSR arguably won by getting the 1st man in space. The USA arguably won by getting the 1st man on the moon. Who won is of no interest to this article, but the alleged approach to one of the problems faced by both sides is.

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New Guardian Masterclass: Using the internet to develop your business

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On October 21st, XOXX’s Guy Blaskey is presenting a Masterclass for The Guardian on “How to use the internet to develop your business”.

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The (not so) great point of sale debate

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point of sale

 

This article by XOXX’s Guy Blaskey was originally published in Over The Counter Magazine.

There is a bit of a debate going on at the moment in the world of point of sale (POS). Considering the gravity of certain events around the world it seems odd to say debate, but none the less there is a debate. As with any debate there are two sides.

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NPD and Packaging: Grain-Free Dog Food.

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Grain free dog foods

The dog food market is a very crowded market, however working with Pooch & Mutt we found a huge gap in the market.

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Positivity in Business

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This article by Guy Blaskey was originally published under the title “Positivity in the Pet Trade” in Pet Business World News in August 2014.

 

There seems to be a movement going on in the world, powered by the internet, to basically be a little bit more positive. I don’t know if this movement has come about as a reaction to the economic crisis or not… personally I don’t think it has, even though a lot of people involved in it do. I think that there have always been good, positive people in the world, and now via blogs, podcasts, instagram etc they are free to express their basic ‘goodness’.

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GOLD Winner at European Design Awards

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Pooch & Mutt treat packs with GOLD at the European Design Awards

To read more about the design click: www.xoxx.co.uk/index.php/2013/06/21/packaging-design-dog-treats/

To read more about the European Design Awards click: www.europeandesign.org/ed-awards/


Marketing knowledge

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This article originally appeared in ‘Over The Counter’ Magazine – a trade publication for the veterinary sector

Your knowledge is a vital marketing asset

This is the first in a series of article that I will be writing about marketing for OverTheCounter magazine. I have written similar articles over the last few years for publications including Pet Product Marketing and Pet Business World News, as well as presenting talks on the same subject at conferences such as PATS and BETA.

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How the world’s best marketing minds can help your store

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This talk by XOXX’s Guy Blaskey was filmed at PATS 2014


Stop working and start playing

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[This article by XOXX's Guy blaskey originally appeared in PBW News]

They say that if you find a job that you love then you will never work another day in your life.

This sentiment was backed up for me in Mark Rowlands’ latest book “Running with the Pack”. Mark Rowlands is a philosopher, runner and importantly a dog lover. Running with the Pack beautifully combines these three elements of his life. In the book he talks about the difference between work and play. Essentially play is when we do something for it’s own enjoyment, whereas work is when we do something for a ‘reward’ later on. So if we run because we enjoy it then it is play, but if we run to improve a marathon time it becomes work. If we walk our dogs for the enjoyment of walking and spending time with our dogs then it is play, but if our only motivation to walk our dogs is to stop them either getting overweight or to stop them having too much energy in the home then this becomes work.

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