The dog treat market is very crowded with a lot of very similar, and not very healthy, options available.
|OUTLOOK PET FOOD Euromonitor Lee Linthicum pdf|
|Found at ebookbrowse.com|
As you can see a lot of our work is in the pet market. This Euromonitor report makes very good reading for anyone in that industry
How to Grow Sales through online media
PPM Article “Attacking the Senses” by Guy Blaskey, originally published in Pet Product Marketing.
If you’re selling your house people will tell you that you should bake some bread so that the house smells homely and the people looking around want to buy it.
Supermarkets pump the smell of fresh baked produce into their shops to make you feel hungry so that you buy more bread and donuts, but it doesn’t stop there… a chain of bedding stores reportedly uses the relaxing scents of wood and bergamot, Westin hotels use a scent based on tea to make their reception areas appear peaceful, even the electronics giant Sony has got in on the action having it’s own custom-made scent developed for some of their stores. Read the rest of this entry »
PPM Article: Should Lord Sugar be hired or fired? by Guy Blaskey originally published in the trade magazine Pet Product Marketing.
When you watch a cookery programme on TV you can copy what the chef does and will end up with a pretty similar, although usually not quite as pretty, result. Can you say the same think about business programmes? Shows like The Apprentice offer good entertainment, but do they offer good business advice? Can you follow the advice of the celebrity-entrepreneurs like Lord Sugar and have a successful business? Read the rest of this entry »
How independent pet stores can thrive on the high street of the future… by looking to the past. Article by Guy Blaskey originally published in the trade magazine Pet Product Marketing.
For those who missed my talk on at PATS Sandown on how independent pet stores can thrive on the high street of the future I thought it would be good to write a shortened version of it. You can also catch the full-length version at PATS Harrogate in September and we will hopefully get a video online at www.xoxx.co.uk
The Sheffield Student Landlord Association approached us asking for a logo to represent their association. They had a very strong staring point, knowing that they wanted it to act almost like a ‘kite mark.
How working with charities can benefit your business and help thousands of people (and dogs). Article by Guy Blaskey, originally published in the trade magazine Pet Product Marketing.
A lot is written (including by me) about social media marketing, but there is another type of social marketing, which is increasingly popular – socially conscious marketing.