Survival of independent pet stores from Guy Blaskey on Vimeo. This talk from PATS (the Pet and Aquatic Trade Show) focusses on how high street pet stores can survive when threatened with the expansion of the chain pet superstores. It uses pet stores as it’s focus, but is equally relevant to any independent high street retailer.
Above is the press advertising for the launch of the new Blue Chip instant calmers for horses. As mentioned in the post about the development of the calmers, we identified that our job was not to launch the concept of an instant calmer (as there are already many on the market), our job was to differentiate the … Read more Advertising: Blue Chip Calmers
How physical stores can benefit from online advertising with Google AdWords. – Article by XOXX and Pooch & Mutt owner, Guy Blaskey, published in the trade magazine PPM (Pet Product Marketing). I have heard many pet store owners complain that online retailers have taken a lot of their trade. One way you can get it … Read more PPM Article: Location based AdWords
Applecalm and Carrotcalm are two new instant calmers for horses, from Blue Chip Feeds.