Advertising: Blue Chip Calmers

Above is the press advertising for the launch of the new Blue Chip instant calmers for horses. As mentioned in the post about the development of the calmers, we identified that our job was not to launch the concept of an instant calmer (as there are already many on the market), our job was to differentiate the … Read more Advertising: Blue Chip Calmers

PPM Article: Location based AdWords

  How physical stores can benefit from online advertising with Google AdWords. – Article by XOXX and Pooch & Mutt owner, Guy Blaskey, published in the trade magazine PPM (Pet Product Marketing). I have heard many pet store owners complain that online retailers have taken a lot of their trade. One way you can get it … Read more PPM Article: Location based AdWords