PPM Article: Thrive on the High Street

How independent pet stores can thrive on the high street of the future… by looking to the past. Article by Guy Blaskey originally published in the trade magazine Pet Product Marketing. For those who missed my talk on at PATS Sandown on how independent pet stores can thrive on the high street of the future … Read more PPM Article: Thrive on the High Street

PPM Article: The other Social…. A social conscience

How working with charities can benefit your business and help thousands of people (and dogs). Article by Guy Blaskey, originally published in the trade magazine Pet Product Marketing. A lot is written (including by me) about social media marketing, but there is another type of social marketing, which is increasingly popular – socially conscious marketing.