by Guy Blaskey Originally published in PPM Judging by Matthew Syed’s book ‘Black Box Thinking’ and a lot of chatter in marketing circles it looks like failure is set to be the next big thing. And that’s a good thing. Syed spends a lot of his book comparing the medical industry (especially hospitals) with the … Read more Why it’s good to fail
by Guy Blaskey, Originally Published in May 2016 issue of Pet Product Marketing Crowdfunding is a huge phenomenon, with sites like Kickstarter; where you can get projects funded before they launch, or sites like Seedrs and Crowdcube; where you can sell your customers a stake in your business. These sites don’t offer a magic … Read more Could crowdfunding get your customers to pay to grow your business?