Branding: WAGs Boutique

WAGs Boutique was a reality TV show that featured 2 teams of footballers’ wives and girlfriends running two competing boutiques in Soho.

The teams were:

Bows: Madeleine Bowden (mrs Justin Hoyte), Michaela Henderson-Thynne (mrs Stewart Downing) Julie Phillips (mrs Kevin Phillips), Krystelle Sidwell (mrs Steve Sidwell) & Nicola T / Nicola Tappenden (mrs Bobby Zamora).

Better Half: Charlotte Mears (mrs Jermain Defoe), Jadene Bircham (mrs Marc Bircham), Elle Isaac (mrs Paul Ifill), Cassie Sumner (mrs Michael Essien) & Heather Swan (mrs Michael Chopra).

Our job was to work with the girls to develop theirs ideas for the shops and brands.

Logo for Bows Boutique

Icon for Bows Boutique

Logo for Better Half Boutique