Meatball Sundae is simply one of the best marketing books available. It helps you to understand how to use more modern communication methods in your marketing.
The basic premise of Seth Godin’s book is this; Sundaes are great and meatballs are great, but shoving them together does not make for a great combination. The same is true for ‘new media’ marketing and ‘old media’ marketing. Both can be great, but simply shoving them together does not work.
Many people will tell you that you should be using email/ social media etc to go with your existing marketing strategy. Not that many people tell you how and why to use it. This is what Meatball Sundae does so well.