K.I.S.S. or Keep It Simple Stupid was always drummed in to me in my time working in marketing and advertising agencies, along with well-known sayings like “Throw me one tennis ball and I will catch it, but throw me three and I will drop all three”.
by Guy Blaskey Originally published in PPM Judging by Matthew Syed’s book ‘Black Box Thinking’ and a lot of chatter in marketing circles it looks like failure is set to be the next big thing. And that’s a good thing. Syed spends a lot of his book comparing the medical industry (especially hospitals) with the … Read more Why it’s good to fail
by Guy Blaskey, Originally Published in May 2016 issue of Pet Product Marketing Crowdfunding is a huge phenomenon, with sites like Kickstarter; where you can get projects funded before they launch, or sites like Seedrs and Crowdcube; where you can sell your customers a stake in your business. These sites don’t offer a magic … Read more Could crowdfunding get your customers to pay to grow your business?
Today, thanks to www.merchantadventurersclub.co.uk I had the great pleasure and privilege to have breakfast with UK business legend Allan Leighton. Over the course of a few hours and some sausages and bacon, and in a select group of 16 people that included the founders of Innocent, Joseph & Joseph and Graze, I heard some fastic tips. … Read more Learning from Allan Leighton
The talk ‘Finding your Gap in the Market’ was filmed at a night hosted by the FMCG accelerator programme, Cinnamon Bridge. XOXX’s Guy Blaskey was invited to present to the aspiring entrepreneur on what they can do to find a gap in the market for their brand or products.
In the wake of Cecil the Lion being killed by an idiotic, American, ‘macho-seaking’, ‘hunter’ hashtags such as #cecil and #cecilthelion went crazy on instagram and twitter. Whilst I don’t think that it is right for brands to cash in on tragedies, sometimes they can use their voice and marketing power to spread a powerful message, … Read more Shoot with cameras not gun – ad idea for Canon
1. Act like a friend: Most social media, like Facebook and Twitter, were originally conceived as ways for friends to communicate. They have evolved now, but we should keep in mind why they were created and why people go on them. No one goes on there to find out about your latest widget or … Read more 4 Tips to Improve your Social Media Marketing
XOXX’s Guy Blaskey was asked by the Virgin Entrepreneur forum to contribute to an article about how to make your ideas work. The other Entrepreneurs included the founders of Oppo Ice Cream, Pip and Nut, The Hip Hop Chip Shop Proper Beans and more. To read the advice from Guy and the other entrepreneurs go … Read more Make Ideas Work
This article by Guy Blaskey was originally published by the London Evening Standard If we knew what products were going to be huge successes and which were going to be total flops before we spent money on them it would make business life a whole easier. It’s difficult to predict the future, but there are … Read more How you can find out is your product will be successful before spending (a lot) of money on it.