K.I.S.S. or Keep It Simple Stupid was always drummed in to me in my time working in marketing and advertising agencies, along with well-known sayings like “Throw me one tennis ball and I will catch it, but throw me three and I will drop all three”.
by Guy Blaskey Originally published in PPM Judging by Matthew Syed’s book ‘Black Box Thinking’ and a lot of chatter in marketing circles it looks like failure is set to be the next big thing. And that’s a good thing. Syed spends a lot of his book comparing the medical industry (especially hospitals) with the … Read more Why it’s good to fail
by Guy Blaskey, Originally Published in May 2016 issue of Pet Product Marketing Crowdfunding is a huge phenomenon, with sites like Kickstarter; where you can get projects funded before they launch, or sites like Seedrs and Crowdcube; where you can sell your customers a stake in your business. These sites don’t offer a magic … Read more Could crowdfunding get your customers to pay to grow your business?
1. Act like a friend: Most social media, like Facebook and Twitter, were originally conceived as ways for friends to communicate. They have evolved now, but we should keep in mind why they were created and why people go on them. No one goes on there to find out about your latest widget or … Read more 4 Tips to Improve your Social Media Marketing
XOXX’s Guy Blaskey was asked by the Virgin Entrepreneur forum to contribute to an article about how to make your ideas work. The other Entrepreneurs included the founders of Oppo Ice Cream, Pip and Nut, The Hip Hop Chip Shop Proper Beans and more. To read the advice from Guy and the other entrepreneurs go … Read more Make Ideas Work
This article by Guy Blaskey was originally published by the London Evening Standard If we knew what products were going to be huge successes and which were going to be total flops before we spent money on them it would make business life a whole easier. It’s difficult to predict the future, but there are … Read more How you can find out is your product will be successful before spending (a lot) of money on it.
This article by Guy Blaskey was originally published on BusinessZone Dragons’ Den is reality for the people involved, but the situation is one that most of us won’t encounter on a regular basis. However there are key things entrepreneurs can learn to help in everyday business life. Here are two from the first episode in … Read more Dragons’ Den 2015 episode one review: ‘Involve me and I will understand’
This article was written by XOXX’s Guy Blaskey for the e-book “Going for Growth” published by Sage. You can get the complete book here Before we start to look at marketing for growth it makes sense to look at marketing in general, what is, why it exists and where it has come from. In ‘the … Read more Marketing for growth
This article by Guy Blaskey was originally published on smarta.com (www.smarta.com/blog/2015/1/pooch-and-mutts-business-advice-from-ancient-rome/) Stoicism is a school of philosophy that is looked over by many philosophy professors and students. Unlike other schools of philosophy the stoics were less bothered with searching for the meaning of life, and more bothered with how they should live their lives. The three … Read more Business advice from ancient Rome
This article was written by Guy Blaskey for Over the counter Magazine. It’s that time of year again, where we all promise to be better and do more good things and less bad things in the new year. New year’s resolutions have a long history (at least according to Wikipedia). Ancient Babylonians made promises to … Read more The Smart New years Resolution.