1: People don’t want to feel cheap… they want to feel special. Your special offers must make your customers feel special, not insulted. What you are offering should be to a specific group or person. E.g. if you put an ad in the Anglian Times, create an offer that says ‘special offers for Angling Times … Read more 6 tips on special offers
The basic idea An a6 (or slightly bigger) monthly magazine that fits into your back pocket (or handbag) and an e-reader/ ipad/ mobile phone app. Instead of articles the magazine is made up of short stories written by modern youthful authors – the new Bret Easton Ellises or Irvine Welshes of the world.
Comparative advertising, for those who don’t know is where one brand does a direct comparison with one of its competitors – featuring the competitor in the ad. This is a popular technique in the US, but not so popular in the UK – which can make it even more effective. Many people still believe that … Read more Comparative Advertising
Search Engine Optimisation is not the ‘Black Art’ that many people make it out to be, it is simply helping search engines find you. It can take just a small amount of understanding and a few small changes to make a huge difference to your search engine rankings, and potentially your sales. Search engines read … Read more 5 tips to get to the top of google