K.I.S.S. or Keep It Simple Stupid was always drummed in to me in my time working in marketing and advertising agencies, along with well-known sayings like “Throw me one tennis ball and I will catch it, but throw me three and I will drop all three”.
This article was written by XOXX’s Guy Blaskey for the e-book “Going for Growth” published by Sage. You can get the complete book here Before we start to look at marketing for growth it makes sense to look at marketing in general, what is, why it exists and where it has come from. In ‘the … Read more Marketing for growth
This article by Guy Blaskey was originally published under the title “Positivity in the Pet Trade” in Pet Business World News in August 2014. There seems to be a movement going on in the world, powered by the internet, to basically be a little bit more positive. I don’t know if this movement has … Read more Positivity in Business