K.I.S.S. or Keep It Simple Stupid was always drummed in to me in my time working in marketing and advertising agencies, along with well-known sayings like “Throw me one tennis ball and I will catch it, but throw me three and I will drop all three”.
by Guy Blaskey, Originally Published in May 2016 issue of Pet Product Marketing Crowdfunding is a huge phenomenon, with sites like Kickstarter; where you can get projects funded before they launch, or sites like Seedrs and Crowdcube; where you can sell your customers a stake in your business. These sites don’t offer a magic … Read more Could crowdfunding get your customers to pay to grow your business?
The talk ‘Finding your Gap in the Market’ was filmed at a night hosted by the FMCG accelerator programme, Cinnamon Bridge. XOXX’s Guy Blaskey was invited to present to the aspiring entrepreneur on what they can do to find a gap in the market for their brand or products.
In the wake of Cecil the Lion being killed by an idiotic, American, ‘macho-seaking’, ‘hunter’ hashtags such as #cecil and #cecilthelion went crazy on instagram and twitter. Whilst I don’t think that it is right for brands to cash in on tragedies, sometimes they can use their voice and marketing power to spread a powerful message, … Read more Shoot with cameras not gun – ad idea for Canon
This article by Guy Blaskey was originally published by the London Evening Standard If we knew what products were going to be huge successes and which were going to be total flops before we spent money on them it would make business life a whole easier. It’s difficult to predict the future, but there are … Read more How you can find out is your product will be successful before spending (a lot) of money on it.
How to market your independent pet store during the Christmas season– Article by XOXX and Pooch & Mutt owner, Guy Blaskey, published in the trade magazine PPM (Pet Product Marketing). Make this Christmas a Cracker Christmas is fast approaching. There are the obvious ways for retailers to benefits from the Christmas buzz, like selling the special edition … Read more PPM Article: Christmas Marketing Ideas
We all know that it is better for our health to take the stairs than use the escalator, but most people still don’t. There have been a few initiatives to get people to use the stair more, like the poster below for the British Heart Foundation below.
Thousands of tents are left behind at festivals every year. There are some organisations that help to clear these up and get them donated to good causes, such as The Breywood Rotary who collect the tents from the V festival and there are organisations like The Big Tent Recycle who are or trying to set … Read more Promotional idea: Pre-donated tents
These are 2 of the initial designs for an anti-pop T-shirt company I thought could be a good idea.
The basic idea An a6 (or slightly bigger) monthly magazine that fits into your back pocket (or handbag) and an e-reader/ ipad/ mobile phone app. Instead of articles the magazine is made up of short stories written by modern youthful authors – the new Bret Easton Ellises or Irvine Welshes of the world.