Could crowdfunding get your customers to pay to grow your business?

  by Guy Blaskey, Originally Published in May 2016 issue of Pet Product Marketing Crowdfunding is a huge phenomenon, with sites like Kickstarter; where you can get projects funded before they launch, or sites like Seedrs and Crowdcube; where you can sell your customers a stake in your business. These sites don’t offer a magic … Read more Could crowdfunding get your customers to pay to grow your business?

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Shoot with cameras not gun – ad idea for Canon

In the wake of Cecil the Lion being killed by an idiotic, American, ‘macho-seaking’, ‘hunter’ hashtags such as #cecil and #cecilthelion went crazy on instagram and twitter. Whilst I don’t think that it is right for brands to cash in on tragedies, sometimes they can use their voice and marketing power to spread a powerful message, … Read more Shoot with cameras not gun – ad idea for Canon

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PPM Article: Should Alan Sugar be Fired?

PPM Article: Should Lord Sugar be hired or fired? by Guy Blaskey originally published in the trade magazine Pet Product Marketing. When you watch a cookery programme on TV you can copy what the chef does and will end up with a pretty similar, although usually not quite as pretty, result. Can you say the same … Read more PPM Article: Should Alan Sugar be Fired?

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PPM Article: Thrive on the High Street

How independent pet stores can thrive on the high street of the future… by looking to the past. Article by Guy Blaskey originally published in the trade magazine Pet Product Marketing. For those who missed my talk on at PATS Sandown on how independent pet stores can thrive on the high street of the future … Read more PPM Article: Thrive on the High Street

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PPM Article: The other Social…. A social conscience

How working with charities can benefit your business and help thousands of people (and dogs). Article by Guy Blaskey, originally published in the trade magazine Pet Product Marketing. A lot is written (including by me) about social media marketing, but there is another type of social marketing, which is increasingly popular – socially conscious marketing.

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PPM Article: Christmas Marketing Ideas

How to market your independent pet store during the Christmas season– Article by XOXX and Pooch & Mutt owner, Guy Blaskey, published in the trade magazine PPM (Pet Product Marketing). Make this Christmas a Cracker Christmas is fast approaching. There are the obvious ways for retailers to benefits from the Christmas buzz, like selling the special edition … Read more PPM Article: Christmas Marketing Ideas

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PPM Article: Location based AdWords

  How physical stores can benefit from online advertising with Google AdWords. – Article by XOXX and Pooch & Mutt owner, Guy Blaskey, published in the trade magazine PPM (Pet Product Marketing). I have heard many pet store owners complain that online retailers have taken a lot of their trade. One way you can get it … Read more PPM Article: Location based AdWords

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