Shoot with cameras not gun – ad idea for Canon

In the wake of Cecil the Lion being killed by an idiotic, American, ‘macho-seaking’, ‘hunter’ hashtags such as #cecil and #cecilthelion went crazy on instagram and twitter. Whilst I don’t think that it is right for brands to cash in on tragedies, sometimes they can use their voice and marketing power to spread a powerful message, … Read more Shoot with cameras not gun – ad idea for Canon

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Advertising: Blue Chip Calmers

Above is the press advertising for the launch of the new Blue Chip instant calmers for horses. As mentioned in the post about the development of the calmers, we identified that our job was not to launch the concept of an instant calmer (as there are already many on the market), our job was to differentiate the … Read more Advertising: Blue Chip Calmers

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