"There is one thing stronger than all the armies in the world, and that is an idea whose time has come." Victor Hugo

PPM Article: Create a new website

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building a website for free

How to set up a website for free, or without spending much money at all. Article by XOXX and Pooch & Mutt owner, Guy Blaskey, originally published in the trade magazine Pet Product Marketing.

New year – new website.

The stats say that 10% of UK sales are now online, but in the pet trade it is closer to 1%. There is nothing inherently different about the pet trade, it is just lagging behind. This means that the percentage of online sales in the pet trade is going to grow in 2012. As high street retailers it is easy to fear this growth, but there are many ways that you can take advantage of it. Read the rest of this entry »


PPM Article: Location based AdWords

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ppm_location_adwords

 

How physical stores can benefit from online advertising with Google AdWords. – Article by XOXX and Pooch & Mutt owner, Guy Blaskey, published in the trade magazine PPM (Pet Product Marketing).

I have heard many pet store owners complain that online retailers have taken a lot of their trade. One way you can get it back is by using Google AdWords.

Adwords are the sponsored ads that come up at the side of the web page when you search for a product on google. Below is a picture of what comes up when you search for ‘pooch and mutt’. As you can see, the top 3 results and the 3 results on the right are in a section called ads. These ads are paid-for ‘AdWords’ ads. However you don’t pay for them to show, you only pay if someone actually clicks on the ad, which makes them extremely cost effective if done well.

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PPM Article: Why You Tube is for you too

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marketing on you tube

Why You Tube is for you too – Article by XOXX and Pooch & Mutt owner, Guy Blaskey, published in the trade magazine PPM (Pet Product Marketing).

As network speeds get quicker and more and more people have smartphones with ever-increasing capabilities the popularity of online video is growing. One simple reason is that it is so much quicker and easier to watch a quick video than it is to read an article.

You Tube (owned by google) is the world’s 2nd largest search engine. Meaning that after google it is the 2nd most popular place for people to look for answers to their online search queries.

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Branding + Web-design: The Lovely Yoga Company

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yoga company logo

This is the logo that we have just designed for The Lovely Yoga Company.

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6 Essential WordPress plugins

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If you’re website is running on WordPress (and if it is an information led site then we recommend that it is) here are 6 plugins that you should be using:

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Viral Marketing: Turin Brakes Music Player

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online music player design

This is an online music player we made back in 2003 at Stunning.

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Good Stuff: Piano Staircase

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We all know that it is better for our health to take the stairs than use the escalator, but most people still don’t.

There have been a few initiatives to get people to use the stair more, like the poster below for the British Heart Foundation below.

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Good Stuff: Toy Free Running

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T

This is a fantastic piece of animation.

What makes it better is that it’s creator Toby Dale is just 20 years old. He makes green screens from green bits of card and started making films when he got hold of a cheap handycam at 16.

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Good Stuff: Meatball Sundae

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meatball sundae review

Meatball Sundae is simply one of the best marketing books available. It helps you to understand how to use more modern communication methods in your marketing.

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Flash Game: The Thrills

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flash basket ball game

http://www.thethrills.com/basketball/

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