The Sheffield Student Landlord Association approached us asking for a logo to represent their association. They had a very strong staring point, knowing that they wanted it to act almost like a ‘kite mark.
We chose to keep the logo very simple and in black and white. The association is a group of separate companies, each with their own brands and styles. The simplicity of this logo means that it will work with all the different companies’ individual identities.
We chose to use the 2 circles to make the logo reminiscent of an old-style stamp, giving it a mark of quality, which infers quality onto all the companies that are members of the association.