Magazine idea: Read


magazine idea

The basic idea

An a6 (or slightly bigger) monthly magazine that fits into your back pocket (or handbag) and an e-reader/ ipad/ mobile phone app.

Instead of articles the magazine is made up of short stories written by modern youthful authors – the new Bret Easton Ellises or Irvine Welshes of the world.

Target market

Commuters, people who travel a lot, professional, working, intelligent people.

Why?

There are loads of people who love reading and would love to read more, but they are restricted. They don’t want to carry big books with them everywhere they go and they don’t have time to read and really get into stories.

Each of the stories in Read will be short so that they only last one or two journeys to and from work.

It is the antithesis of boring, disposable, picture-heavy, trash magazines – heat, OK, grazia etc.

Online

Read is an amazing opportunity to blend the online and offline worlds. Writers would go to the website to upload their stories, find out about competitions that Read was running, to find out the theme for the issue etc.

Authors could add an introduction to their stories on the site and everyone else could vote (based on the introduction) which stories should make it into print in that issue.

A community would also build around the magazine with people discussing (probably on the Read facebook group) which stories/ authors etc they like.

Portability

People would carry Read with them all the time- it’s small and if you do loose it it’s cheap to replace. Not like a huge novel that you’d hate to loose because you may have to buy it again just to read the last chapter.

Read would also be available to all people with e-readers (like the kindle) and as an app or iPads and mobile phones

Talkability

People always like to talk about what they are reading. With a great deal of people will be reading the same stories each month.The stories will be great topics of conversation.Readers will see others on the tube and Read stories will become topics of conversation – i.e. ‘Have you read the story on page 12… I never thought that xxxxxx would happen at the end’. The online discussions about the stories, their meanings, the authors would flourish, like it did with the TV series ‘Lost’

The writers

The world is full of writers and bloggers who would love to see their work in print. Writers would happily submit stories for very small fees, you wouldn’t have to pay more than £50/100 per story published… in fact most people would probably be happy to have their articles published for free.

Not having a staff of writers makes this a very cost effective proposition for a publisher.

Revenue

There are multiple revenue streams available:

1) advertising

2) publishers paying to have the first chapters of their books in print

3) sponsorship of writing competitions, where the winner gets published

4) product placement, where brand could pay for their products to be included in stories

5) sales of the magazine

6) subscription to the e-reader/ iPad/ phone app

If you would like to do something with this idea contact guy.blaskey@flintcreative.co.uk

Copyright Guy Blaskey / Flint Creative 2010