Talk at PATS: Marketing for Survival

PATS Talk: Harrogate 2011 from Guy Blaskey on Vimeo.

Marketing for Survival: Marketing talk by XOXX MD at PATS (The Pet and Aquatic Trade Show) 2011.

With 200 independent pets stores in the UK set to close in 2011 and 100 chain pet stores set to open theĀ independentĀ pet store is under threat.

In this talk XOXX’s Guy Blaskey goes through examples of other industries where the threats have been similar and where and how certain brands/ companies have been successful.