The Blue Chip Liquid Supplements were redesigned to be more user-friendly and to fit in with the packaging overhaul.
The Blue Chip packaging range was completely overhauled for consistency, customer loyalty and to promote cross-sell of the products. You can read more about this at http://www.xoxx.co.uk/index.php/2012/09/14/packaging-design-blue-chip-feed/
The additional challenge with the liquids was to make them more used friendly and to give them better shelf-presence. The shelf-presence was achieved by using a flatter bottle (instead of a round bottle) so the bottle sits better at the front of the shelf. The user friendliness was achieved by using bottles with a built-in measuring system, instead of the separate measures on the previous bottles. This helps the dosing of the products and keeps the bottle clean.
The further challenge was to incorporate the loyalty scheme developed as part of the packaging overhaul onto the bottles (which gave us limited space). We did this with a perforated label and by driving customers t0 the Blue Chip website to get their loyalty cards.