Packaging Design: Pooch and Mutt Concentrates

Packaging design: Pooch and Mutt

The Pooch & Mutt concentrate range was launched in Mid 2009.

Following the success of the online sales for the original Pooch & Mutt range we decided that it would be better to create a concentrated version of the products. This would have the same benefits as the original version, but be easier to deliver by post.

We opted for re-sealable standup pouches, small enough to fit through a letter box, yet large enough to contain a month’s supply for the average dog. The pouches can also take a bit of a bashing in the post and still come out looking good for the customer when they arrive.

For retailers the pouches both stand up on shelves and have a eurohook hole, so can be hung from displays and clip strips.