This article by Guy Blaskey was originally published by the London Evening Standard If we knew what products were going to be huge successes and which were going to be total flops before we spent money on them it would make business life a whole easier. It’s difficult to predict the future, but there are … Read more How you can find out is your product will be successful before spending (a lot) of money on it.
This article was written by XOXX’s Guy Blaskey for the e-book “Going for Growth” published by Sage. You can get the complete book here Before we start to look at marketing for growth it makes sense to look at marketing in general, what is, why it exists and where it has come from. In ‘the … Read more Marketing for growth