The talk ‘Finding your Gap in the Market’ was filmed at a night hosted by the FMCG accelerator programme, Cinnamon Bridge. XOXX’s Guy Blaskey was invited to present to the aspiring entrepreneur on what they can do to find a gap in the market for their brand or products.
This article by Guy Blaskey was originally published by the London Evening Standard If we knew what products were going to be huge successes and which were going to be total flops before we spent money on them it would make business life a whole easier. It’s difficult to predict the future, but there are … Read more How you can find out is your product will be successful before spending (a lot) of money on it.
This article by XOXX’s Guy Blaskey was originally published in Over The Counter Magazine. There is a bit of a debate going on at the moment in the world of point of sale (POS). Considering the gravity of certain events around the world it seems odd to say debate, but none the less there … Read more The (not so) great point of sale debate
How the dating game and selling to your customers are similar – Article by XOXX and Pooch & Mutt owner, Guy Blaskey, published in the trade magazine PPM (Pet Product Marketing). Imagine a young man in a bar, he sees a girl that he is attracted to. His aim is to get her in to … Read more PPM Article: Romancing your customers