How you can find out is your product will be successful before spending (a lot) of money on it.

This article by Guy Blaskey was originally published by the London Evening Standard If we knew what products were going to be huge successes and which were going to be total flops before we spent money on them it would make business life a whole easier. It’s difficult to predict the future, but there are … Read more How you can find out is your product will be successful before spending (a lot) of money on it.

The (not so) great point of sale debate

  This article by XOXX’s Guy Blaskey was originally published in Over The Counter Magazine. There is a bit of a debate going on at the moment in the world of point of sale (POS). Considering the gravity of certain events around the world it seems odd to say debate, but none the less there … Read more The (not so) great point of sale debate

PPM Article: Should Alan Sugar be Fired?

PPM Article: Should Lord Sugar be hired or fired? by Guy Blaskey originally published in the trade magazine Pet Product Marketing. When you watch a cookery programme on TV you can copy what the chef does and will end up with a pretty similar, although usually not quite as pretty, result. Can you say the same … Read more PPM Article: Should Alan Sugar be Fired?

PPM Article: Thrive on the High Street

How independent pet stores can thrive on the high street of the future… by looking to the past. Article by Guy Blaskey originally published in the trade magazine Pet Product Marketing. For those who missed my talk on at PATS Sandown on how independent pet stores can thrive on the high street of the future … Read more PPM Article: Thrive on the High Street

PPM Article: Christmas Marketing Ideas

How to market your independent pet store during the Christmas season– Article by XOXX and Pooch & Mutt owner, Guy Blaskey, published in the trade magazine PPM (Pet Product Marketing). Make this Christmas a Cracker Christmas is fast approaching. There are the obvious ways for retailers to benefits from the Christmas buzz, like selling the special edition … Read more PPM Article: Christmas Marketing Ideas

PPM Article: Location based AdWords

  How physical stores can benefit from online advertising with Google AdWords. – Article by XOXX and Pooch & Mutt owner, Guy Blaskey, published in the trade magazine PPM (Pet Product Marketing). I have heard many pet store owners complain that online retailers have taken a lot of their trade. One way you can get it … Read more PPM Article: Location based AdWords

PPM Article: Profits from Passion

Profits from Passion. – Article by XOXX and Pooch & Mutt owner, Guy Blaskey, published in the trade magazine PPM (Pet Product Marketing). Jamie Oliver is not a writer, but he is the second most successful author in the UK (after JK Rowling) with £101.55 million racked up in book sales. Jamie Oliver was never a … Read more PPM Article: Profits from Passion